| 中國(guó)水產(chǎn)頻道獨(dú)家報(bào)道， The leading French fishing company and its “a fish” toothfish packaginghave been given a new look and feel. SAPMER, 法國(guó)漁業(yè)行業(yè)的領(lǐng)軍企業(yè)，現(xiàn)升級(jí)了銀鱈魚外箱包裝，為其“法國(guó)一條魚”包裝注入了全新的外觀的靈感。
Old Master box used until 2019 2019年前使用的老包裝
New Master box used as from 2019 2019年后使用的新包裝 Same product, same origin, fished using the same boats but placed in a new and more modern packaging. SAPMER, France’s leading fishing company and world leader in Patagoniatoothfish, is now distributing its flagship product in boxes introducing a new refined design in line with its new identity. 更新后的外箱包裝更加現(xiàn)代時(shí)尚，產(chǎn)品、產(chǎn)地，捕撈船仍保持不變。SAPMER是法國(guó)領(lǐng)先的漁業(yè)公司，也是全球南極犬牙魚捕撈的領(lǐng)導(dǎo)者，新包裝通過全新的精致設(shè)計(jì)突顯更現(xiàn)代化的品牌外觀。 The reference brand for toothfish consumers 消費(fèi)者喜愛的犬牙魚的標(biāo)桿品牌 Renowned across the world for the quality of its white meat and its unique fishing history in French Antarctica, Sapmer has been distributing MSC Patagonian toothfish in China and around the world for 25 years. Its packaging targeted at wholesalers has become a reference in the sector with the famous fish represented by “a fish” and its legendary blue. SAPMER捕撈的南極犬牙魚以其潔白無暇、細(xì)膩肥嫩的肉質(zhì)和位于法屬南極區(qū)域獨(dú)特的捕撈歷史而聞名于世界，25年來SAPMER銷售的MSC巴塔哥尼亞犬牙魚遍及中國(guó)和世界各地。其批發(fā)外箱包裝上的“法國(guó)一條魚”圖案及其經(jīng)典藍(lán)色早已被人們熟知，成為行業(yè)內(nèi)的標(biāo)桿品牌。 After the company’s new identity was announced in 2018, the boxes were subject to a graphic redesign incorporating the new logo, a bilingual English/French text in distribution and three languages Chinese /English/French for retails and a more modern blue recalling the fresh new paint color of its longliner Cap Horn. This packaging is also available in supermarkets. 2018年公司更新了logo圖案， 2019年對(duì)外箱包裝進(jìn)行了重新設(shè)計(jì)，新的批發(fā)外箱設(shè)計(jì)包括了新的logo圖案、英/法雙語文本和大海的深藍(lán)色，而特別針對(duì)中國(guó)市場(chǎng)設(shè)計(jì)的零售外箱則采用中法英三語，如下圖。另外公司的銀鱈魚捕撈船Cap Horn剛重新噴刷了船漆，整裝待發(fā)。
New Master box used for supermarkets 供應(yīng)商超渠道的新包裝
Global brand and direct distribution from the fisherman 國(guó)際品牌源頭直供 The logo of SAPMER, the French fisherman’s brand, is featured on all of the company’s packaging to get through to its professional and general public customers. Sapmer更新后的包裝，仍將秉承源頭直供的特色，滿足專業(yè)客戶和大眾消費(fèi)者的需求。 This strategy of reaching out to consumers is illustrated by the opening of its own offices in Shanghai in charge of operations in China under the management of Kiki Wang. As such, the SAPMER office in Shanghai will be the only authorized distributor of the SAPMER retail branded product line. 通過在上海設(shè)立自己的辦事處，讓我們離消費(fèi)者更近。Kiki Wang王艷女士是中國(guó)區(qū)業(yè)務(wù)的負(fù)責(zé)人。上海的Sapmer辦事處將是Sapmer零售品牌產(chǎn)品線的唯一授權(quán)經(jīng)銷商。
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